Brief
The EBRD briefed us to create a website version of their existing Law in Transition printed report. However, creating a website for a corporate report isn’t a case of uploading print content to web pages, it needs to reflect the way that people read content online. Blackwood produced a user-friendly online experience that picked up the styling of the printed journal and took it to another level.
Solution
We are experienced in designing flexible content-led websites for the EBRD. Using the versatile CMS WordPress, we have adopted a confident approach, framing content so that readers can choose how much they see. We’ve added footnotes as hovers, interactive charts and interactive bios. Readers can share individual sections via a wealth of social media sites and bookmark them so they can return later.
The Law in Transition microsite has all the functionality of the other reporting sites Blackwood has produced for the EBRD with less data visualisation and more imagery.
While we have used all the report content, we have added value by incorporating bookmarking and sharing functions. The result is an elegant and useful online tool for the EBRD team to use.
Our clients wanted to launch an industry-leading reporting website quickly, we were under we pressure to deliver – but deliver we did – on budget, on time and on creativity.
Impact
The beauty of online is that, once a site is created it only needs to be updated. As a result, the client can update the existing site with new content and data on a regular basis. The Law in Transition microsite has become a living, working site, which will continue to deliver impressive cost effectiveness and brand loyalty over time.