Progress Beyond Borders

  • Client: Islamic Corporation for the Development of the Private Sector (ICD)
  • Sector: Finance
  • Deliverable(s): Printed Reports, website, animation and commemorative presentation pack
  • Services: Print, digital, brand and product design, editing, script writing, animation, and print management
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To mark the 25th anniversary of the Islamic Corporation for the Development of the Private Sector (ICD), we partnered with their internal team to create a bold, multi-platform campaign. Rooted in collaboration, innovation, and a shared understanding built over years of partnership, the result is a powerful celebration of legacy and vision.

Brief

With a strong and trusted relationship already in place, ICD approached us to help commemorate their 25th anniversary. Our shared history ensured a smooth and aligned process from the outset.

Solution

International institutions rely on us for high-quality, multilingual print and digital communications. Our work with ICD in 2025 was no exception.

We designed a comprehensive anniversary campaign that honours ICD’s past while embracing its future. At its heart was a collector’s edition of the annual report, presented in a bespoke case alongside a custom-minted commemorative coin. This centrepiece was supported by an animated film and a dedicated multi-language microsite.

A refined visual identity was introduced exclusively for this milestone year. We created an elegant anniversary marque and a sophisticated grey-black palette accented with silver, blending seamlessly with ICD’s established brand while adding a celebratory tone.

Key Features

  • Integrated Design Approach: Created an anniversary logo and visual system adaptable across print and digital platforms
  • Global Accessibility: Designed for a wide, diverse audience across multiple channels
  • Multilingual Capability: Built a standalone website with a custom CMS supporting three languages
  • Brand Cohesion: Delivered comprehensive logo guidelines ensuring harmony with the wider ICD brand identity
  • Motion Graphics: Produced dynamic animated content using multi-software workflows

Impact

Unveiled at this year’s IsDB Group Annual Meeting, the campaign brilliantly showcased ICD’s achievements over the past 25 years and its ongoing impact across the world. The anniversary report continues to serve as both a commemorative piece and a strategic communications tool—demonstrating the power of thoughtful design, meaningful storytelling, and cross-cultural engagement.

The 25th anniversary report truly captures the essence of ICD's journey and achievements, and it wouldn't have been possible without your creative expertise and collaborative spirit. Thank you once again for making this such a smooth and successful partnership.

Mounir Jouanedy, Lead Principal Communication & Marketing, ICD
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