Brief
The IsDB has been an important client for many years. Working closely with IsDB management we developed a comprehensive creative brief and suggested ways to shape the core narrative, highlighting key themes that would add impact, gravitas and usability. Over time we have developed a suite of reports that truly resonate with IsDB’s diverse audience groups and communicate effectively across multiple business regions.
Solution
For 2024, we unveiled a bold new visual identity inspired by the theme “Diversifying Economies, Enriching Lives.” This year’s striking design features bespoke photographic montages combined with distinctive graphic elements, creating a dynamic and memorable interpretation of the bank’s brand. The result is a timeless aesthetic that resonates across audiences.
The graphic-led Digest, a concise and visually engaging summary of the main report, remains a reader favourite. Complementing this is the QR Code Card—a highly effective tool for stakeholder engagement, offering immediate access to key insights.
Our creative approach blends culturally relevant photography with intricately layered graphics, ensuring broad global appeal. This year’s materials were produced in English, Arabic, and French, showcasing our expertise in multilingual design and cultural sensitivity.
The report is hosted on a dedicated digital platform, designed and developed entirely by the Blackwood studio. This bespoke reporting site is an engaging space that brings the bank’s 2024 achievements to life for a growing international audience. Users can download the report in PDF format and explore interactive, animated features that enhance the storytelling experience.
Impact
The 2024 Reports were officially launched to stakeholders during the 2025 IsDB Group Annual Meeting, the bank’s key stakeholder engagement event hosted at the Abdelatif Rahal International Conference Center in Algiers, Algeria.
Designing the IsDB Annual Report 2024 was about more than aesthetics — it was about visually translating impact, innovation, and inclusivity into a narrative that reflects the Bank's mission for sustainable development.