From Strategic Identity to Impact storytelling

  • Client: Islamic Development Bank (IsDB)
  • Sector: Social and Economic Development
  • Deliverable(s): Event brand identity, guidelines, artwork, social media assets
  • Services: Branding, conceptual design, artwork production and project management
|

Our long-standing partnership with the Islamic Development Bank Group gave us the opportunity to support their ongoing global communications output through our event and campaign branding.

Brief

IsDB reached out to us with an interesting challenge. Create the big idea that will form a unique identity for the bank’s 2025 Annual Meeting in Algeria, develop a suite of usable assets and package this up in a flexible, accessible and easily interpreted Brand Guidelines.

Solution

We symbolised the heart of the IsDB Group with a central star. Surrounding the central star, we use four colourful chevrons to reflect diversity and our forward looking, global perspective. This bold and engaging brand identity his underpinned by Chevrons. Either used to form a ‘Frame’ for holding key messages or more free flow as a ‘Layer’ graphic for more creative expression and a higher level of engagement. Finally our illustrative Chevron ‘Patterns’ add moments of charm, texture and depth to the overall brand experience, but always in support of the wider communication deliverable.

Our design approach is grounded in three core principles: Pragmatic, Holistic, and Diverse. These values guide every visual and strategic decision across the identity, ensuring the design system remains purposeful, inclusive, and cohesive.

The invitation to develop the visual identity for the IsDB Group Annual Meeting 2025 is both a distinct honour and a testament to our creative capabilities.

Andy Ritchie
Creative Director, Blackwood

Impact

This year’s identity featured prominently at the 2025 IsDB Group Annual Meeting, the bank’s key stakeholder engagement event hosted within the Abdelatif Rahal International Conference Center in Algiers, Algeria. It reflects a level of diversity and a forward looking, global perspective synonymous with the IsDB and its partners.

|