Brief
Create a unique look and feel that resonates with this year’s theme of ‘Capital that works: Expanding Access, Scaling Opportunities’.To create a distinctive look and feel for ICD’s Annual Report that reflects this year’s theme, ‘Capital that Works: Expanding Access, Scaling Opportunities‘, while adopting a print-first approach that preserves the traditional book experience valued by key audiences and seamlessly translates into digital viewing and animated interactions.
Solution
The selected creative route uses an elevated, overhead perspective to position the individual within the broader context of processes, flows of capital, movement of people, and access to opportunity. Cut-out photography of individuals superimposed on illustrated systems mirrors the Annual Report’s emphasis on ecosystems – showing how SMEs, communities, and capital interconnect.
Our approach keeps the person central while making visible the networks, infrastructure, and pathways that support growth. It conveys that ICD’s impact is both personal and systemic: each individual is actively empowered, active and supporting the report’s key theme.
The elevated perspective allowed us to reveal the wider ecosystems behind ICD’s work while keeping the individuals, entrepreneurs and communities at the centre of the story. By combining illustration with human-focused photography, we created a visual language that shows how capital works: enabling access, supporting growth and helping opportunities scale.
Impact
Launched during this year’s IsDB Group Annual Meeting in Baku, Azerbaijan, this cross-platform report perfectly captures ICD’s strategic positioning and operational achievements during 2025, delivering a seamless reading experience across print, desktop, tablet and mobile.