Nigel leads Blackwood’s global brand consultancy offer, working closely with clients across the MENA, South Asia and beyond to evolve their brand identities, storytelling systems and real-world activations. With a career spanning over three decades, he brings a deep understanding of how strategy, creativity and sustainability come together to shape compelling, future-focused brands.
Expertise:
- Creative lead across major identity and packaging programmes for global businesses as diverse as Unilever, Kimberley Clarke, Nestle, Michelin. Molson Coors, English Tea Shop, and others within the FMCG, wellness, and consumer goods sectors.
- Champions purpose-driven design, with a strong emphasis on sustainability, emotional resonance, and brand evolution.
- Spanning everything from AGM and forum branding to multi-platform collateral rollouts, helping brands stay coherent, competitive and culturally relevant across all channels.
Whether refining a legacy identity or creating something entirely new, I bring clarity, creativity and a deep commitment to meaningful impact.
All time favourite piece of design? Max Bills ‘Bauhaus’ watch…. beautifully crafted and understated elegance from the German legend of design. I also have to give the ‘Unknown Pleasures” album cover by Peter Saville a very honourable mention.
Most proud of? All the special designers I have helped inspire and develop over a long and collaborative career.
All time hero? David Bowie – the master of change who was still challenging conventions to the last.
Guilty secret? My extremely eclectic taste in music and the arts.
Expert tip? A walk in the woods always helps open the mind.
