Sally MotsonContent specialist

In a writing career spanning nearly two decades, Sally has set up and led agency content functions and worked in in-house marketing teams from London to Auckland. Comfortable working with clients in any sector, she thrives on solving client content challenges while focusing on the needs of the audience.

One of the many strings to her bow is her ability to create a tone of voice for a client’s brand, produce the guidelines and then design and deliver training so internal teams can confidently write in that style. This end-to-end expertise is in increasing demand with our existing and new clients.


  • Leading and developing content teams in creative agencies
  • Developing tones of voice for new brands, and designing/delivering content training to client teams
  • Proven results for clients including British Airways, Care UK, Thomson Reuters, B&CE, IDB and Lives and Livelihoods Fund

I’m one of the newest members of the team but I’m really enjoying getting to know the different clients and finding ways to help them.

All time favourite piece of design? Ingo Maurer’s exploding porcelain chandelier, Porca Miseria, at Waddesdon Manor. I love it more every time I see it.
Most proud of? Having joint British and New Zealand citizenship – the best of all worlds.
All time hero? The Victorian designer, poet and socialist William Morris.
Guilty secret? I love Led Zeppelin.
Expert tip? Too many people are scared of writing. Find ways to make it fun.

Sally seems to have created another copywriter, in the form of two-year-old Liberty.

If you have any problems, talk to Sally, a trained psychotherapist (her rates are very reasonable).

Ask nicely and Sally may treat you to some of the haka.